What if the general public is not interested in graphic design?
What if no graphic designers are interested in moral, social and ecological causes?
What if all graphic designers are interested in moral, social and ecological causes?
What if an ecological organisation hires you to make a campaign where you have to twist and turn every statistic largely in their favour?
What if you reject the campaign, and the result is that much less people will join the organisation, whose favour is that?
What if you take the campaign and the result is that the ecological organisation looses a lot of credibility and a lot of
members?
What if you in general are held responsible for the credibility of a client?
What if the client is a big oil company?
What if you can actually improve the communication and
ethics of a big oil company by working for them instead of against them?
What if the client you work for determines what kind of design you make, and not you?
What if the designers who works for cultural clients and the designers who works for commercial clients swapped jobs?
What if that swapped who goes to the museum and who is the target of advertising?
What if it did not change a thing?
What if you can change the manipulative tendency in graphic design by setting an example and insist on progressive design?
What if a lot of the progressive design is produced in such small editions that no one in the public sees it, but
design-competitions all over the world are overloaded with it?
What if the progressive designers are more eager to get professional respect than actually communicating to the general public?
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